Pretty Crap is a sustainable accessory brand that makes accessories from plastic waste such as water bottles, laundry detergent packages, cosmetic packages, etc.
We collect and also get a donation of plastic waste from our customers. Then we grind them into tiny pieces and sort them by the same colours. After that, we mix desired colours of grinded plastic pieces and melt them back into a mould to create accessories such as rings, earrings and so on.
We value craps. People normally have the perception that trash = dirty, but Pretty Crap provides an idea that trash around us can also become something beautiful such as accessories that we wear every day.
This encourages recycling by improving people's awareness of plastic waste. So our ultimate goal is to help people recycle more plastic waste and give people a sense that plastic anywhere. Therefore we want to encourage people to donate more plastic to us to make more Pretty Craps!
Since every crap in this world looks all different, our brand communicate this idea in our logo.
We use dynamic and diverse typefaces to express word Crap.
Since our products are all from Plastic Waste and 100% sustainably made, the packages are designed to look like common plastic wastes that we see everyday.
In order for people to practice and apply sustainability in their lives, Pretty Crap doesn’t stop only selling rings. We sell a variety of Sustainable DIY Kits that customers can make and use items themselves and apply sustainable action directly to their life.
* Sustainable DIY Key Chain Making Kit
* Sustainable DIY Ring Making Kit
* Sustainable DIY Sun catcher Making Kit
In Sustainable Ring Making Kit, it contains grinded plastic pieces as ring-making ingredients. To extend the sustainable activity, whenever customer buys the kit and finish using it, they can always purchase grinded plastic pieces as a single item to refill the ingredients and enjoy making the ring again.
To be Pretty Crabber?
It's Just Simple! You can purchase upcycled plastic products from our Pretty Crab home page or pop-up store! Also, if you collect and donate plastic waste, you will be given a discount coupon! You can also easily donate plastic waste to Crab Collection Box everywhere!
What do you think? Will you be Pretty Crabber who protects the Earth?
Now, be the Pretty Crabber who protects the Earth! Small actions make a big difference!
Collect Plastic Trash from Daily Life!
